In this May 3, 2017 file photo, an advertising banner is shown in front of the building where Apple’s headquarters are located in Cupertino, Calif.

Apple CEO Tim Cook has made a push to become more involved in online advertising and has recently launched a website dedicated to the idea.

But some are worried that Apple’s efforts to boost online advertising will backfire, or at least become an impediment to attracting more visitors to their websites.

(AP Photo/Marcio Jose Sanchez, File) Apple has been in the news lately for its aggressive push into digital advertising, with Cook recently announcing plans to set aside $10 billion to expand digital marketing and support Apple’s expansion of the iPad, iPhones and Macs.

Apple also announced plans to add 100,000 jobs in the next three years, and is investing heavily in its digital efforts, such as launching a new ad campaign featuring a robot in a coffee shop.

And Cook said last week that he’s “absolutely” interested in setting up a business for a robot to sell ads on his company’s website.

Apple has also launched its own online video-sharing service, dubbed AppleTV, which is free to subscribers and allows users to watch videos, listen to podcasts and watch music from other Apple products.

That service also has plans to expand its reach into streaming video and entertainment through a partnership with Spotify, according to the Wall Street Journal.

Apple CEO Tim Burns is currently the CEO of the world’s largest tech company.

He also sits on the board of directors of companies such as Amazon and Microsoft, as well as on the boards of major banks including Wells Fargo and Credit Suisse.

The Associated Press contributed to this report.