TAI is an industry that was born out of the internet and its massive growth.
It is a place where a small team of skilled professionals can develop a unique brand and sell to millions of people worldwide.
And because there are so many of them, the industry has exploded in the last decade.
In the past decade, online gaming has become the second most popular way Australians engage with the internet after TV.
It’s a market worth around $7.2 billion, according to market research company iSuppli.
“You’ve got to be a bit creative and take a bit of risk, but you’ve got the potential to be successful,” says Mark Evans, TAI’s founder and CEO.
“We have to make sure that we’re not putting the brakes on growth and that the growth is driven by people and not just the big companies.”
The industry is also growing exponentially.
In 2016, there were over 6.2 million internet-based businesses, with more than 40 per cent of them operating in the gaming space.
This year, there will be more than 10 million online gaming businesses in Australia, according the Australian Bureau of Statistics (ABS).
“There’s a huge opportunity here for everyone in the industry, whether you’re an existing business or an aspiring one,” says Evans.
‘We have some really strong relationships’ TAI has grown from being a niche game to a $5 billion industry, according an industry expert. “
It’s a fantastic opportunity for a lot of people, but also a great opportunity for young people and for young businesses.”
‘We have some really strong relationships’ TAI has grown from being a niche game to a $5 billion industry, according an industry expert.
Mark Evans says online gaming is one of the fastest growing sectors in the Australian online game industry.
“In a lot more industries you’ve only got one, you’ve had one, and you’ve done it well,” he says.
“And online gaming, the biggest part of it, is a great example of that.”
He explains how the industry is changing and the challenges that need to be overcome.
The key to growing online gaming in Australia is to make a good first impression and have a strong online presence.
The more you have, the more people you can reach.
The second biggest challenge is making it relevant and engaging to people.
“The key is to have an engaging experience,” he explains.
“I think what we’ve learnt over the years is that we have some very strong relationships in our community and we’ve got some really good people on the team and I think that’s a really big part of that,” he adds.
Evans says that TAI was established by the players who had played the game they were playing online for so long and the time that has passed has left them with a deep respect for the game.
He says this is what has made the industry so successful.
“When people played the first version of Warcraft, there was a huge impact on them, and now they’ve been playing WoW for 15 years and it’s been like a second childhood, so it’s very much a family business,” he said.
“For us it’s about making sure that everyone who’s ever played our games, whether they’re a gamer, or a casual player, they can find something that they can enjoy and they can get something out of it.”
For more information about TAI, visit taiinternetmarketer.com.au or contact the company on 1300-922-8388.