What’s the best place to look for online art marketing?
In an industry that has become increasingly specialized over the past few years, there are more and more places to look, says Artful marketing director Justin Hodge.
He advises potential buyers to make sure they’re aware of the marketer’s business and that they’re familiar with the requirements for an online auction.
“There’s always going to be different requirements for different buyers, and that’s always the case,” Mr Hodge says.
“They’re looking to buy a piece of art, they’re looking for a commission, they want to have their artwork professionally done, they have a need for a quote, they might want to know if their work can be used in a video.”
It’s not just the bidding and commissions that need to be met, but also the quality of the work, Mr Huddle says.
In order to be successful online, an artist needs to have a reputation for high quality.
“If you have a good reputation, you can have a pretty good chance of being a buyer,” he says.
For example, a well-designed gallery listing would look very good online, but if the artwork isn’t well-crafted and the artist’s name doesn’t appear on the artwork, then you might be better off looking elsewhere.
The buyer should also be aware of their rights.
For the most part, online auction platforms are free to collect, sell and resell art.
This means that an artist’s rights are protected.
In some cases, an auction house might charge a commission for the artwork they’re selling, but these commissions are often small and may not be included in the final price.
Mr Hoyle says you should be wary of any artists who use false identities.
“Fake identity creators will try to trick you into selling their work for them by using a false name,” he said.
Mr Hike says online art sellers have a range of services available to them to ensure a safe and secure online auction is a success. “
It’s the buyer’s responsibility to check if the artist is the real person they’re buying their work from.”
Mr Hike says online art sellers have a range of services available to them to ensure a safe and secure online auction is a success.
“These services include the following: A secure website with password protection and a password reset function.